So this is how it begins — not with a bang, but with a WordPress blog. Yes, I have ambitious plans for my writing. With a toddler son slowly gaining independence, I find my free time correspondingly growing. My challenge is focus — the villain is choice. There is a famous American psychologist who coined the phrase “Paradox of Choice” to explain how sometimes too many options causes a traffic jam in our brains. For example, customers are more likely to buy a jar of jam if they are only presented with 6 flavors, instead of 24 or 30 choices. Now, what was I writing about? Oh, right, focus. I want a blog with a theme. It’s easier to write the fewer choices about topics there are.